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Run Your Newspaper Ads Cheaper Than Everyone Else
Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.
He laid out some of the best newspaper ad tips I'd ever heard. Tips that can save anyone money and make things go a lot more smoothly.
And one of the best secrets he told me -- which sounds really obvious, but is still a secret to most people -- is when you’re looking at buying newspaper advertising, one of the things you should do is form a relationship with a representative.
In other words, deal with one person and get to know them, let them know you and what you're doing, and try to have a real business relationship with the person.
Ideally, this person should be a supervisor or manager of the department. But either way, that representative that you have a relationship with is going to be your best ally to get you great pricing. And will keep you abreast of anything that may help you out.
Now, if you can't seem to get along with the first person you deal with, you should literally ask, “Who else can I work with? I want to spend some money with you. Who can I work with?” If they won't help you with that, go above their head and talk to their boss.
Really, the higher up you can go in the chain the better. They will be more likely to be able to get you better deals, or make exceptions for you. Especially if you are a good customer and are spending money with them on a regular basis.
So the bottom line is this:
If you do newspaper advertising -- or are planning to -- start trying to form relationships with the newspaper sales representatives of the publications you are planning to run your ads in.
It takes a little bit of time and effort, but it will be more than worth it for you in the long run when you see the savings and advantages that result.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com
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