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Is Digg "all that"?

Posted by: buzz42 29/09.

For those that have been living in a cave in the remotest part of Tibet digg is a "social news website" which is slated as the big replacement for slashdot and other community news sites. Users can vote for stories ("digg" them) and the most popular end up on the front page. This promotion to the front page results in the so called "digg effect" and can often burn off all the bandwidth of the site linked to (such that it becomes unavilable for the rest of the month).

However, is it such a wise idea to push your posts onto digg? Yes more traffic than you can use sounds very nice but is it good or bad?

Imagine my surprise last week when another site linked to one of my articles from a Digg I posted, bringing me over seven thousand readers to one article.
Site promoting with Digg, Reddit, and del.icio.us by rijit


It is often considered that getting linked to from digg, slashdot and the like is a good idea. However the big question is "is digg 'all that'?" Will a few "digg effects" enhance or distroy your site?

Is the price of getting swamped by visitors going to result in new readers or enhanced advert clickthrough?

lordmatt.co.uk has been the recipient of a little traffic from less popular stories at digg and the result has always been junk comments and no extra advert clicks at all. lordmatt.co.uk does not seem to be alone in this expirence.

...I don’t necessarily enjoy getting Dugg because... commenters are often just there to Pee in my comments and... they are so unlikely to come back that they just cost me money in bandwidth (vs. no advertising return) and heartache when my site folds.
sleepyblogger.com


It has often been recomended that one submit all possibly relavant posts to digg.com in the hope of gaining extra traffic. But all traffic is clearly not the same.

Good traffic consists of visitors who are interested in what you have to say, (perhaps linking to what they have read) and definitly wanting to come back again.

Bad traffic is just lots of hits and no benifit at all.

Any promotion system that brings in dangerously high rate of hits and extreamly low rate of clicks and returns is not worth the effort or the cost.

...I’m a frequent Digg-er myself, but I almost NEVER subscribe to a site that I find through Digg. I don’t think I’m alone (and my site stats suggest that I’m right here).
sleepyblogger.com


Unless you have the kind of site that can cope with high traffic bursts and produces lots of very popular stories you could do a lot worse than rethinking your submittion. I'm not saying don't submit to digg and it's kin but I am suggesting you might want to think twice before you do.

About the author: When he's not running his company Matt writes a personal blog - The Fantastic Site of Lord Matt.

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