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Web Marketing – Compare Your Brand with a Much Better Known National or Global Brand
By Ugur Akinci
Here is an innovative method to improve your web site's search engine ranking.
Set up a web page comparing your organization, products and/or services with a very well-known national- or perhaps world-brand competitor.
Make sure your comparison is factual and true.
Every time people search for the other well-known brand, there is a good chance that your page will also come up high on the search results list due to the page where your name/product is linked to the other name/product which is mentioned frequently in the page copy.
This is exactly what business speaker Mark Hughes did by launching a web site where he compared himself directly with the world-famous business speaker Malcolm Gladwell. Now when you search for “Malcolm Gladwell speaker,” Mark Hughes's web site turns up second on the first page of Google results. (Try it.)
Was Gladwell upset about Hughes's creative but factual tactic? Not at all. “How could I not be flattered?” was Gladwell's take on this novel idea, according to Wall Street Journal.
Let's say you sell Simplicity brand vacuum cleaners. You can set up a web page which compares Simplicity brand with Hoover in great detail. If the page is full of facts that repeatedly juxtapose the two brands together, there is a chance that when someone searches for “Hoover” the search results will include your Simplicity page as well.
Ugur Akinci, Ph.D. is a Creative Copywriter, Editor, an experienced and award-winning Senior Technical Communicator specializing in fundraising packages, direct sales copy, web content, press releases, movie reviews and hi-tech documentation. He has worked as a Technical Writer for Fortune 500 corporations since 1999.
You are most welcomed to visit his COPYWRITING WEB SITE http://www.writer111.com for more information on his multidisciplinary background, writing career, and client testimonials.
He is the editor of PRIVATE TUTOR FOR SAT MATH SUCCESS web site http://www.privatetutor.us
Article Source: http://EzineArticles.com/?expert=Ugur_Akinci
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